lead generation

What is lead generation?

Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach. Rather than sitting at a trade show table for hours on end, or sitting up a display in hopes that targeted students will complete a form, you can have leads generated and sent to you using the technology of the Internet.

The process of lead generation is actually very easy. edu-crm develops a website or partnerships with several websites in which we promote and advertise your product or service. A potential student finds these directories or informational sites and they are able to complete an online counseling request form. This form is submitted directly into edu-crm. The student information is verified and matched to the appropriate university or college. These matched leads are then sent via email to the prospective university, college or even to an agent with full contact information.

The lead is then verified by the fulfillment centre within 24 hours.

Why use a CRM?

Good sales leads are hard to find. But if you don't have a well-organized lead management system, you won't be able to give them the attention they need. A lead should stay on your radar until you have either closed the sale or shifted it to the 'dead' pile, but the only way to keep an eye on every lead you get is to create a system that works for you.

There is no one best way to manage leads. Different salespeople have different approaches to the sales process. The best lead management system for you is the one that's easy for you to master and that you can use intuitively. Here are some examples of lead management techniques, from low tech to high tech.